Freelance
designer based in Stockholm,
working globally/remotely

I've been in the design game for over twenty years and am committed to craftsmanship, quality, and human-centred design. I elevate forward-thinking companies that understand the importance of differentiating themselves through exceptional brand experiences and refined product design thinking.

As an experienced design leader, I excel at guiding cross-functional teams to enhance user experiences and drive innovations that impact business growth.

Learn more

Contact

Mail: hello@fran-merino.com

Services

Product Design
Brand Experience
Digital-first brand
Service creation
Strategy
Design Culture


Work

2001 — Present
View all

Leading the product design vision
Einride


Brand System for a B2B industrial giant
Sandvik Coromant


A sales funnel to build trust
Kicks


Scaling across borders (PDK)
Samsung


Global expansion program H&M
Appeaser program, Cos Store


Clients

Volvo
Electrolux
Samsung
BBVA
Spotify
Nordea
Tetrapak
H&M Group
Vogue
SAS
Canal+
Sandvik
Nokia
Velux
Axfood
Rang
Movistar
Etisalat
Marriott